We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.
What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.
Being able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.
Sustaining innovation, low-end disruption, new-market disruption. Three main types of innovation are discussed by Gravity’s own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for your audience.
When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts’ customers, ultimately turning them not only into raving fans — but avid returners.