Tag: Marketing

Assembling a Brand

Assembling a Brand

Podcast

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.

Brand Story Breakroom: Brands that Live their ‘Why’

Brand Story Breakroom: Brands that Live their ‘Why’

Podcast

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.

Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More

Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More

Podcast

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quickfire questions from listeners about leadership, Threads, and myths about brand and marketing.

Brand Story Breakroom: Coke and Pepsi

Brand Story Breakroom: Coke and Pepsi

Podcast

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.

Building Brand Value

Building Brand Value

Podcast

What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.