Episode 74
Brand Story Podcast

A Food Influencer’s Life

featuring Philip Tzeng

Content Creator, Food Marketer

Philip Tzeng, Content Creator, Food Marketer, talks about his life as a food marketer and working with restaurant brands with our president, Steve Gilman.

Tacos from Mariscos. Lobster from Palette Tea Lounge. Beef Noodle Soup from Shang Artisan Noodle. Las Vegas has no shortage of food choices, and Philip has them all at his fingertips.

As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. His approach to celebrating great dining experiences rather than focusing on negative reviews has gained him a loyal following, and in this episode, he’s pulling back the curtain to talk about what really goes into content creation and working with restaurant brands. If you love food or Las Vegas (or both), this episode is a must-listen.

About the Guest

Philip Tzeng

Content Creator, Food Marketer

Philip is a content creator and Las Vegas food marketer known in the social media space as LasVegasFill. After building a following on Yelp, he transitioned to Instagram in 2017 and now has over 420K Instagram followers and 465K TikTok followers. He also works with restaurants in the Las Vegas area on their social media, consulting with them on their menus, working with other influencers, and helping them create content.

Quickfire Q&A

How did you start your career?

Philip: When my wife and I moved to Las Vegas I had a swing shift job and was constantly scouring for good dinner places after 11 p.m. which is how I found Yelp. I caught the writing bug from Yelp and became known for my Yelp reviews, which led up to Instagram. I saw a whole new group of people presenting food in a different and exciting way and I wanted to be a part of it.

Do you have any advice for brands that want to work with an influencer?

Philip: From a brand standpoint, I would say try to get in as early as possible with some of these creators and build a lasting relationship with them. If you can tell their work is excellent when they’re at 50K or 100K followers, it’s going to pop off later. You save yourself quite a bit of money getting them in early and they’ll have a soft spot for you, especially if the content does go viral.

Do you have any advice for anyone thinking of this career?

Philip: You got to have this innate want to just put out a ridiculous amount of content. I get home at midnight, I start writing up posts for the next day, and this is how it goes. I can show you how to put it together, but you’re just going to have to want it, and you can’t teach that.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.