Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is […]
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what […]
I feel lucky to share our second adoption story with you – meet my wonderful pup, Jillie. You may have seen her around the office – she’s excited to be Gravity’s official greeter – or maybe you follow her on […]
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There’s just something about watching baby ducks play in the water or seeing the vibrant colors of spring flowers […]
Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals to the true head of the household – the family dog. Subaru does an excellent job of knowing their audience and their brand, a thing I’ve learned a lot about since I got my new position as office dog.