Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.
Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.
Creating an authentic brand that people align themselves with requires leaders who prioritize empathy and authenticity in their interactions with employees, customers, and the world. To help influence leaders and teach them about different ways they can make an impact, we’ve outlined the characteristics of empathic leaders and how their actions enable them to build authentic brands.
Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded, so how do we help prevent it for others?
Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team.