Tag: Culture

Building Authentic Connections

It takes a village to build – and deliver – a brand promise. Steve talks with Judith Trumbo, CEO of VMRC, about how to build community, position your brand’s differentiators, and the importance of authenticity to your audience.

Your Culture is Your Brand

Armed with stories from the front lines of hospital staff, Carrie shares real-life examples that illustrate how a brand touches every aspect of an organization and those it serves.