Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Truth in Marketing – The Power of the Consumer Review
The era of making exaggerated product claims is long dead - at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected,...
The Pros and Cons of RAW Capable Video Cameras
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These...
Behind the Scenes at a TV Shoot
Ever see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors - oh my!) and time it takes to shoot a high-quality TV spot. Sure,...
5 SEO Myths
After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless...
Effective Content Marketing
What is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers...
Turn Your Game Around
If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my...
Three Benefits of Digital Marketing
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and...
Gravity Group Recognized by Adweek
I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your...
Branding for Nonprofits
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He...
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