You’ve seen the paid ads that appear on search results pages (SERPs), and there’s a good chance that you’ve even managed one of these paid search or Pay Per Click (PPC) campaigns. I’ve found that many marketers are able to create a basic PPC campaign, but they don’t usually understand how to improve their performance and aren’t taking advantage of all of the functionality available. Pulp Media put together this infographic that explains how Google AdWords works, and it provides a great overview for anyone managing and trying to optimize a Google paid search campaign. You’ll definitely want to bookmark this page and refer to it often!