Judith Trumbo, CEO of VMRC, talks with our president, Steve Gilman, about creating community, identifying and positioning your brand’s differentiators, and the importance of authenticity.
As a leader of an active living retirement community, Judith knows it all comes down to one thing: building a true sense of community. From the staff to the residents, instilling a sense of love and connection is key to meeting VMRC’s brand promise to live well, age well, and end well. For brands in competitive markets like theirs, Judith shares why creating a caring environment, a dedication to authenticity, and sharing stories can set you apart.
About the Guest
CEO of VMRC
What She Does
A creator of community and connection, Judith is CEO of VMRC in Harrisonburg, VA.
Virginia Mennonite Retirement Community
Words of Wisdom
“Connections. That’s really what it’s about. And people will sniff out if it’s manipulative, so what you’re cultivating has to be in an authentic way. “