Carrie Willets, Senior Vice President of WellSpan Health, talks with our president, Steve Gilman, about the connection between your brand and company culture in this episode of Brand Story.
Many internal and external forces affect a brand, from its organizational culture to its customer experience. Through working in a complex industry like community healthcare, Carrie understands the incredible importance of brand experience. Armed with stories from the front lines of hospital staff, she shares several real-life examples that illustrate how a brand touches on every aspect of an organization and those it serves. Brand experience is a result of a brand’s culture, which ultimately leads to brand loyalty (or not).