Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener promise.
Being able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.
Everywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there’s an increasing gap between the good, the bad, and the indifferent. In fact, there’s actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly unique — and often vulnerable — way.
George Tannenbaum is an advertising icon and true veteran in the world of copywriting. Having spent nearly four decades in the world of advertising and creative direction for the world’s top brands, he shares his journey of moving from working for a renowned ad agency to now working for himself — and what he’s learned along the way.
In this episode, Kate Kelly, a talented writer, speaker, and historian, shares how curiosity drives good storytelling, why it’s important to respond to your audience, and how to get started writing.