Adam Conner, founder of the business and podcast Authentic Avenue, talks with our president, Steve Gilman, about how companies can use the podcast medium to help them in their marketing strategies.
From its inception in the mid-2000s to now, podcasts have not only exploded but have evolved as well. And when it comes to its effect on the brands that have decided to implement them as a strategic content engine, there’s an increasing gap between those who see results — and those who abandon the process.
Adam Conner thinks so, too. The Founder of Authentic Avenue is leading the way in a new evolution of podcast creators as his company aims to solidify ‘Podcast as a Pillar.’ In doing so, Adam is debunking the mindset that short-term performance marketing is the only way for brands to win the content game.
Instead, when the focus shifts to telling powerful and relatable stories, aiming to give the audience real value and tap into intentionality and patience, the benefits compound and, ultimately, go far beyond a simply transactional piece of content.
In fact, as Adam shares in this episode through his authentic and vulnerable business journey, your podcast can become the pivotal pillar of content your audience — and your business — has been waiting for.