Adam Conner, founder of the business and podcast Authentic Avenue, talks with our president, Steve Gilman, about how companies can use the podcast medium to help them in their marketing strategies.
From its inception in the mid-2000s to now, podcasts have not only exploded but have evolved as well. And when it comes to its effect on the brands that have decided to implement them as a strategic content engine, there’s an increasing gap between those who see results — and those who abandon the process.
Adam Conner thinks so, too. The Founder of Authentic Avenue is leading the way in a new evolution of podcast creators as his company aims to solidify ‘Podcast as a Pillar.’ In doing so, Adam is debunking the mindset that short-term performance marketing is the only way for brands to win the content game.
Instead, when the focus shifts to telling powerful and relatable stories, aiming to give the audience real value and tap into intentionality and patience, the benefits compound and, ultimately, go far beyond a simply transactional piece of content.
In fact, as Adam shares in this episode through his authentic and vulnerable business journey, your podcast can become the pivotal pillar of content your audience — and your business — has been waiting for.
About the Guest
Founder of Authentic Avenue
From his days as a Talent Solutions Analyst Intern at LinkedIn to spending time selling to C-suites and other senior leadership and eventually heading up Business Development at Applied Predictive Technologies, the Harvard grad has had quite the career story over the last several years. Adam ultimately spent time evangelizing ‘peer marketing as the single most authentic and influential strategy’ through his time as Senior Director of Vivoom before it closed in August of 2020 due to the impacts of COVID. After Vivoom’s closure, Adam launched his own podcast company, Authentic Avenue, in hopes of combining “that which I love with that with which I can build a business.”