Brand Story, Episode 12
Kate Kelly
Writing is a Craft
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Episode Summary
Kate Kelly, a talented writer, speaker, and historian, shares how curiosity drives good storytelling, why it’s important to respond to your audience, and how to get started writing people’s stories in this episode of Brand Story.
Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history.
Episode Highlights
Everyone has a story worth telling. It may take some digging, but if you ask the right questions, you’ll eventually find out what a person is passionate about – and that’s always a story people enjoy learning more about.
Always be curious. Curiosity drives growth and inspires great stories, both of which engage audiences in the message you’re sending.
Respond to your audience. Pay attention to how your work is received and adjust accordingly. Staying flexible and focusing on your audience’s interests will keep them coming back.
Writing is a craft. While some can be naturally talented with writing, good writing can come from anyone who practices enough. The important part is to just start writing.
About Kate
What she does
Writer and publisher of America Comes Alive!
Words of Wisdom
“Everybody you meet has a story – they have something they really care about. And if you spend any time with them, they’d love to tell it to you.”
About Steve
As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.
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