Brand Story, Episode 12

Writing is a Craft

with Kate Kelly

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Episode Summary

In this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it’s important to respond to your audience, and how to get started writing people’s stories.

Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history.

Episode Highlights

Everyone has a story worth telling. It may take some digging, but if you ask the right questions, you’ll eventually find out what a person is passionate about – and that’s always a story people enjoy learning more about.

Always be curious. Curiosity drives growth and inspires great stories, both of which engage audiences in the message you’re sending.

Respond to your audience. Pay attention to how your work is received and adjust accordingly. Staying flexible and focusing on your audience’s interests will keep them coming back.

Writing is a craft. While some can be naturally talented with writing, good writing can come from anyone who practices enough. The important part is to just start writing.

About Kate


What she does

Writer and publisher of America Comes Alive!

Words of Wisdom

“Everybody you meet has a story – they have something they really care about. And if you spend any time with them, they’d love to tell it to you.”

About Steve

steve_IMG_0330 full - circle

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.

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