George Tannenbaum, Chief George Officer of GeorgeCo., talks about how to tell a brand story and charting your own path in advertising with our president, Steve Gilman.
George Tannenbaum’s resume speaks for itself. He is a true veteran of the advertising industry and an absolute icon of copy and copywriting. For the last 37+ years, he’s been making his name widely known in an industry known to not have widely known names. His resume is essentially a Who’s Who of Advertising.
But what makes George great is not just who he has worked with, but how he works and the deep truths he holds close. Not only does he run one of the most insightful and well-written daily blogs on planet earth, AdAged, but his closely-held beliefs flow from his speaking as easily as the words flow in his writing.
For all intents and purposes, George is a Storyteller of Storytellers. In this episode, we cover a range of topics from his time in Big Advertising at Ogilvy to going out on his own, in the midst of a pandemic, no less. In fact, it’s been since going out on his own that George’s voice has only grown stronger as there’s nothing left to hold him back.