Episode 39
Brand Story Podcast

Adding Value with Podcasting

featuring Rich Cardona

Podcaster and Founder of Rich Cardona Media

Rich Cardona, podcaster and founder of Rich Cardona Media, talks about the value of podcasting with our president, Steve Gilman.

What makes a successful podcast? Is it the number of reviews, ratings, or downloads? Maybe a little, but if you ask Rich Cardona, he would say the biggest thing that matters is – is your podcast recommendable?

Podcasts with valuable content lead to more recommendations, which turns into more subscribers, setting you up for a higher-performing podcast. As a global top 50 podcaster, Rich knows his way around a podcast studio, and in this episode, he’s sharing his advice on how to build a successful podcast, from episode content and guests to promotion and meeting your listener promise.

If you’ve ever thought about podcasting or aren’t sure where to start, Rich’s insights will help set the foundation.

About the Guest

Rich Cardona

Podcaster and Founder of Rich Cardona Media

Rich is a Marine Corps Veteran specializing in podcasting, podcast distribution, and helping others scale their business with podcasts. He is a global top 50 podcaster, the producer of many popular podcasts including The Leadership Locker, NFTs for Newbies, Brown Table Talk, and Emotional Optimism, and the founder of Rich Cardona Media.

Quickfire Q&A

What have you learned that's really surprised you about being an entrepreneur?

Rich: Everything takes longer than you think. Period. It’s not gonna happen fast. I would also say delegating has become massively important. I mean, I guess it depends on where you kind of stand in your role. Are you an executor or the visionary? For me it’s important to just kind of think up and out. So that’s where I need to stay.

What would you name this chapter of your life?

Rich: Addition through subtraction is the season I’m in. It’s just like, what are you saying no to? What are you not willing to compromise on? What are non-negotiables to you?

If you could tell your younger self something and give yourself some advice, what would it be?

Rich: My motto now is “never settle.” I wish I could have understood what that actually meant earlier. You could just make a U-turn at any time and no one’s keeping score on you. All it is is an exaggeration of what you have in your own mind. So I would probably say just never settle.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.