Rich Cardona, podcaster and founder of Rich Cardona Media, talks about the value of podcasting with our president, Steve Gilman.
What makes a successful podcast? Is it the number of reviews, ratings, or downloads? Maybe a little, but if you ask Rich Cardona, he would say the biggest thing that matters is – is your podcast recommendable?
Podcasts with valuable content lead to more recommendations, which turns into more subscribers, setting you up for a higher-performing podcast. As a global top 50 podcaster, Rich knows his way around a podcast studio, and in this episode, he’s sharing his advice on how to build a successful podcast, from episode content and guests to promotion and meeting your listener promise.
If you’ve ever thought about podcasting or aren’t sure where to start, Rich’s insights will help set the foundation.