Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener promise.
David J.P. Fisher, Author of “Networking in the 21st Century” and President of RockStar Consulting, knows how to play the sales game. As a Keynote Speaker, Author, and Coach, he’s framed his methods around building connections that utilize the tools of the digital age. Armed with more knowledge than they know what to do with, buyers are now turning to those they trust to help them make an informed decision, which means networking is more influential than ever. In this episode, David talks about how the different opportunities of the digital age can help form relationships, the importance of networking ahead, and why the ‘pitch-slap’ is a thing of the past.
Terence Szuplat had the opportunity of a lifetime at just 20 years old – a speechwriting internship in the White House. It’s what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama’s longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience.
There’s a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you’re speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation.
We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.