David J.P. Fisher, Author of Networking in the 21st Century and President of RockStar Consulting, talks about sales, networking, and building human connections with our president, Steve Gilman.
Before the digital age when buyers had limited access to information, no one thought twice about being sold to. Now, armed with more information than they know what to do with, buyers are looking for a little bit more. They’re looking for quick, easy, and peace of mind.
David J.P. Fisher would call this the Sales Sherpa, and it’s not just for salespeople. It’s a concept relatable to marketers, business owners, or anyone in a position to influence others on making a purchase. It means networking with people authentically, building a relationship, and then being there to help guide them through the purchase process when the time is right. And with the digital age bringing about even more ways to build and keep connections, the possibilities are endless.
In this episode, David discusses the importance of networking ahead and building both personal and professional relationships, even as an introvert. He talks about how to be a better conversationalist, and shares his sales advice for those looking to evolve their strategy – Don’t sell to people, sell for them. Strike up a conversation, get to know them, and whatever you do, don’t pitch-slap.