It all started with an internship. In between doing research for professional speechwriters, Terence got the opportunity to try his hand at speechwriting under the guidance of former President Clinton’s Foreign Policy speechwriters. From there he took his talents for storytelling to other avenues as a freelance writer before making his way back to the White House, this time writing for former President of the United States, Barack Obama.

Speechwriting, just like copywriting, is a way to tell a story. In Terence’s case, he worked to tell America’s story, connecting with audiences all over the world. In this episode, Terence addresses why it’s important to choose stories over statistics and the emotional impact they have on your audience. Every person, every business has a story to tell, sometimes you just need to think beyond your product or service to find it.