It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner, NewBridges Immigrant Resource Center (if you haven’t seen […]
Gravity Group selected NewBridges Immigrant Resource Center as the winner of its 2011 Brand Challenge earlier this year. Since then, we’ve had the pleasure of working with NewBridges to develop a fresh brand identity – including a logo and tagline […]
In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative, you often get empty messaging and wasted opportunity. […]
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant in question was billed as a branding expert. […]
With our 1st annual Brand Challenge, we’re challenging you – our hometown readers, clients and friends – to take a little time and nominate a small nonprofit that needs brand or marketing help. If you don’t work or volunteer at […]