As technology reshapes the creative industry, the qualities that matter most may be the ones that have always been human. Ted Royer shares his perspective on AI, the changing agency model, building brands through listening, and why creativity requires the courage to experiment, fail, and keep moving forward.
Stories are more than a way to communicate—they’re how people make sense of the world. In this episode, Park Howell explores why storytelling is one of humanity’s oldest technologies, how authenticity builds lasting brands, and why “artful intelligence” can help amplify human creativity rather than replace it.
Creating an authentic brand that people align themselves with requires leaders who prioritize empathy and authenticity in their interactions with employees, customers, and the world. To help influence leaders and teach them about different ways they can make an impact, we’ve outlined the characteristics of empathic leaders and how their actions enable them to build authentic brands.
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the four most common types of brand architecture, and how they differ in terms of risk and reputation management.
Is your office space creating a positive brand impression? Use these strategies to give visitors and employees a memorable brand experience.