What is Brand Storytelling?
A conversation about brand storytelling and its role in growth, and where marketing fits in.
Tag: Branding
![How Brand Concepts Inform Logo Design [A CASE STUDY]](https://www.gravitygroup.com/wp-content/uploads/2017/03/Brand-Concepts-Inform-Logo-Featured-Gravity-Group.gif){kind=logo}
How Brand Concepts Inform Logo Design [A CASE STUDY]
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.
Conveying Emotions Through Colors
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.
7 Essential Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.