Tag: Brand

The Value of Brand

The Value of Brand

Podcast

Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong brand.

Marketing Your Company Values

Marketing Your Company Values

Podcast

Kelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition.

Season 1 Favorite Moments

Season 1 Favorite Moments

Podcast

We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.

Art of Brand Experience

Art of Brand Experience

Podcast

When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts’ customers, ultimately turning them not only into raving fans — but avid returners.

A Brand’s Purpose

A Brand’s Purpose

Podcast

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.