Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
The Soda Wars
Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the...
The Qualities of Light & Shadow Part 2: Five Simple Ways To Use Light
In Part 1 of this series, I talked a bit about the qualitative differences between soft and harsh lighting. Now I’m going to give you five quick ways you can use those different qualities of light...
The Qualities of Light & Shadow Part 1: Harsh and Soft Light
We all have seen stunning fashion photography, watched thrilling horror films, and cooed at cute baby photos, but what makes these images so compelling? The answer is many things, but two essential...
Take the Shot
There are many learning styles, and over the years I’ve discovered that I learn best by doing. I can memorize facts and statistics after hearing or reading them, but to me, nothing beats rolling up...
The Essential Role of Curiosity
One of the most important things I do as Media Specialist at Gravity Group is to read. This may seem odd, but in the technology field, advancement is fast and I have to know what is going on....
Dodge and Anchorman: Win-Win Cross Marketing!
It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film...
The Tweet Read Around the World
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a...
Not All Fonts are Created Equal
When developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are...
5 Quick Tips For Taking Better Phone Photos
These days I don't always want to carry my bulky DSLR around and there are times when my DSLR with a big lens can disrupt a great photographic moment. Fortunately, modern smart phones now have...
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