Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Take the Shot
There are many learning styles, and over the years I’ve discovered that I learn best by doing. I can memorize facts and statistics after hearing or reading them, but to me, nothing beats rolling up...
The Essential Role of Curiosity
One of the most important things I do as Media Specialist at Gravity Group is to read. This may seem odd, but in the technology field, advancement is fast and I have to know what is going on....
Dodge and Anchorman: Win-Win Cross Marketing!
It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film...
The Tweet Read Around the World
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a...
Not All Fonts are Created Equal
When developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are...
5 Quick Tips For Taking Better Phone Photos
These days I don't always want to carry my bulky DSLR around and there are times when my DSLR with a big lens can disrupt a great photographic moment. Fortunately, modern smart phones now have...
5 Website Shortcuts to Avoid
What’s the first thing you do when you’re looking for information? If you’re like most people, you go online and search for answers. So if we value the web so much, why do we take so many shortcuts...
Moving Beyond The Safe Shot
Let me paint a scenario I've come across several times in the past few years. I'm on a shoot, photography or video, and it is crunch time. The client is getting tired, or the weather is taking a bad...
6 Tips for Stronger Presentations
Do your presentations fall flat? Does your audience seem bored? You worked to make sure your slides were dynamic and made sure that your points were clear, and still you flopped. What you probably...
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