Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Behind the Scenes of a Commercial
Here at Gravity group, one way we tell stories is with commercials. It isn’t easy to pull off. I’m sure you’ve seen commercials get attention for their unique approach to grating on your nerves, and...
Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This...
7 Essential Books for Business Leaders
Great marketing is informed by many disciplines—art, theater, psychology, sales, design, sociology—and I could list plenty more. Here is a ‘must read list’ of some of the best...
How We Used Illustrated Characters to Reach Kids
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that...
Keep Your Eyes Open
On the way in to work this morning, I was reminded of the importance of looking up and taking a visual and mental break from my routine each day. We are still in the throws of winter in the...
Highlights from 2014
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people...
Shooting A Video? Never Fly By The Seat Of Your Pants
Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but...
Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really...
Is Brand Personality Important?
Many executives and business owners don't think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance,...
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