Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
We Love Our Office Dogs
If you have visited our Facebook page, you may have noticed quite a few photos of dogs in the office. We are fortunate enough to provide a pet-friendly workplace and we love it. I recently added to...
Gravity’s Guide to a Happy and Productive Office
As people continue to return to their offices this year, we thought it would be helpful to share ways to create a happy and productive office environment. Over the years, we've adopted practices we...
Why Content Is Key to SEO
Every industry has its own lingo, an alphabet soup of acronyms that are tossed around like chips at a casino. For digital marketers, the fun is taken to an all-new level because you have to know...
What is Brand Storytelling?
Here at Gravity Group we consider ourselves "Brand Storytellers" for the companies and organizations we work with. To dig into what that means, I conducted interviews with team members Steve Gilman,...
![How Brand Concepts Inform Logo Design [A CASE STUDY]](https://www.gravitygroup.com/wp-content/uploads/2017/03/Brand-Concepts-Inform-Logo-Featured-Gravity-Group.gif){kind=logo}
How Brand Concepts Inform Logo Design [A CASE STUDY]
Effective logo design requires a combination of intuition and strategy. I love this quote about how the two work together: “...by combining the intuitive immediacy of symbols and metaphors with...
Conveying Emotions Through Colors
They say a picture is worth a thousand words, but what about just a color? There’s a science behind which colors provoke certain emotions and each color can say a lot more than you might think. Why...
Integrating Traditional and Digital Media in Your Next Campaign
I once worked in an office where everyone spoke in buzzwords and there were meetings about meetings. It got to the point that we actually played Buzzword Bingo on conference calls so that we...
Winter Snow Photography Tips for Smartphones
Winter is my favorite time of year for many reasons, one of which is photography in the snow. Snow and ice can magically transform even the dullest of environments into something magical. For me, it...
Mark’s Favorite Video Tech of 2016
2016 has been another exciting year for imaging technology and while there were certainly a lot of advances and new exciting products released, below are my personal favorites. Drones Across the...
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