Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
A Conversation with George Tannenbaum
Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum. For...
Beyond Campaigns: The Evolution of the Marketing Roadmap
As Marketers we often wear many hats, and it's easy to get caught up doing things the way they've always been done. But if we're not willing to keep up-to-date and take advantage of new...
Is Your Office On-Brand?
Your Office Space Matters What your brand stands for should align with how your brand looks, feels, and behaves. This doesn't just apply to your visual identity and external messaging—it matters...
Tips for Breathtaking Landscape Photography
Whether photography is your hobby or you just want to take better landscape photos with your phone, here are a few tips I have gathered that can help you improve your landscape photos. Golden and...
A Marketer’s Guide to Starting the New Year Right
It’s that time of year when the busyness of the holidays has faded, you’ve settled back into the routine of 5-day work weeks, and a year’s worth of marketing efforts stretch in front of you,...
Designing for the Medium
It’s often tempting, when designing a campaign, to keep things as consistent as possible across every component. While a good amount of consistency is great, each component has its own requirements...
Get Creative with the Gravity Team
We spend a lot of time talking about how important creativity is to marketing and design, but we don't often get to explore our team's purely creative side and the rich creative lives we live...
Meet Steve Gilman, President & Brand Strategist
If you have worked with us on Brand Strategy, you're likely familiar with Steve Gilman, our President and Brand Strategist. Here's a chance to go behind the scenes with Gravity's founder: learn how...
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening throughout: from the planning stages, through the interview, and especially in the editing...
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