Lindsey Laughlin

5 Steps for Creating a Marketing Plan

5 Steps for Creating a Marketing Plan

Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a marketing department was successful if it launched a few campaigns a year – a flashy TV spot, some print ads, and a…

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Beyond Campaigns: The Evolution of the Marketing Roadmap

Beyond Campaigns: The Evolution of the Marketing Roadmap

Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.

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A Marketer's Guide to Starting the New Year Right

A Marketer’s Guide to Starting the New Year Right

Getting back into the swing of things can be hard. Here are some tips to help marketers make a good start each year.

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Decoding Digital Marketing

Decoding Digital Marketing

As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.

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