Lindsey Laughlin

5 Steps for Creating a Marketing Plan

Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a marketing department was successful if it launched a few campaigns a year – a flashy TV spot, some print ads, and a…

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Beyond Campaigns: The Evolution of the Marketing Roadmap

Beyond Campaigns: The Evolution of the Marketing Roadmap

Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.

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A Marketer's Guide to Starting the New Year Right

A Marketer’s Guide to Starting the New Year Right

Getting back into the swing of things can be hard. Here are some tips to help marketers make a good start each year.

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Decoding Digital Marketing

Decoding Digital Marketing

As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.

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7 Ways to Improve Your Email Marketing

7 Ways to Improve Your Email Marketing

Email can be an effective component in your marketing and communication strategy and create an ongoing conversation with your audience. Here are a few tips for making the most of your email marketing.

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Why Content Is Key to SEO

Why Content Is Key to SEO

If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.

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