Acoustical Sheetmetal Company

Case Study

Acoustical Sheetmetal Company Logo Transparent
“We hired Gravity Group to create content that would highlight our products, people, and facilities. Gravity Group has been an outstanding partner — they’ve invested the time to learn about our business and have used these learnings to create a very powerful and consistent social media presence. Through a combination of photography, video, and extremely creative graphics, we’ve been able to stand out as a major player in our niche industry.” — Margaret Shaia, CEO of Acoustical Sheetmetal Company

Acoustical Sheetmetal Company (ASC), based in Virginia Beach, VA, manufactures sound-attenuated and weather-protective enclosures for on-site power generation equipment. Gravity Group partnered with ASC to help them increase market share and meet growth goals by creating content that helps tell their brand story and engage with their audience.

It’s not always possible for customers and potential customers to visit ASC’s manufacturing campus, so creating videos and designing content that shows off their facilities and capabilities is key to reaching their business goals.

Since partnering with Gravity Group, ASC has maintained a full manufacturing schedule and continues to grow.

How We Helped

  • Video
  • Social Media
  • Photography
  • Website Design/Development
  • Recruitment Marketing
  • Brand Experience Design

ASC’s Brand Story Video

To tell ASC’s brand story, our production team went on location to film their team in action and capture interviews with key staff members. Our services included:

  • Shot list development and video production planning
  • Interview set up and high-quality audio recording
  • 4k video recording and photography
  • Post-production video editing to produce videos formatted for web and social media use
  • Music and motion graphics

Social Content

Our team collaborates with ASC to engage their audience with content across social platforms by:

  • Planning monthly social content
  • Writing copy that connects in a tone that matches their brand
  • Designing graphics and developing social videos that provide value to followers

Website Redesign

From planning page layouts to writing copy and gathering photos and videos from ASC’s media library that we built, we redesigned ASC’s website so it has:

  • Better user experience & functionality
  • Advanced search engine optimization
  • High-quality displays across devices
  • A CMS that makes it easier to manage and maintain their website

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