Creating a sustainable, successful, and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.
In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.
Today we’re talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.
How do you tell a story that makes an impact? Today we’re talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate — not sell.
It takes a village to build – and deliver – a brand promise. Steve talks with Judith Trumbo, CEO of VMRC, about how to build community, position your brand’s differentiators, and the importance of authenticity to your audience.