Careers don’t always follow the path we expect. In this episode, Peter Santana reflects on leaving a stable executive role to pursue work driven by purpose, service, and growth. His story is a reminder that meaningful leadership often begins when we stop chasing the finished product and start embracing the process.
Leadership isn’t about having it all figured out — it’s about staying relevant, embracing the mess, and protecting culture as you grow. In this episode, Carrie Willetts shares hard-earned lessons on leading at scale, integrating with empathy, and why confidence and community matter more than ever in healthcare.
What happens when marketing becomes more automated, data-driven, and efficient — but less human? In episode 102 of Brand Story, we sit down with Rick Milenthal, Chairman, Founder, and CEO of The Shipyard, to explore why emotion still matters more than technology, how fear can hold brands back, and why understanding people is the key to building brands that last.
Season Five of Brand Story explored what it really takes to build brands that resonate — not just perform — in a noisy, fast-changing world. In this highlight episode, we revisit some of our favorite moments from the season—reflecting on what it takes to build brands people believe in, how marketers should think beyond surface-level metrics in a zero-click landscape, and what it means to lead creative work with intention.
Here’s the truth about brand. It isn’t one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.