Tag: Audience

Dog Tested. Dog Approved.

Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals to the true head of the household – the family dog. Subaru does an excellent job of knowing their audience and their brand, a thing I’ve learned a lot about since I got my new position as office dog.

The Soda Wars

Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the difference between Coke, Pepsi, and […]

What I Learned When I Disconnected

In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take […]

5 Steps to Social Media Success

If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what […]

Tips for Creating A Marketing Plan

Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing plan for next year so […]