Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.Read more of 5 Steps for Your Brand Guide
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.Read more of How We Used Illustrated Characters to Reach Kids
Green Valley Book Fair was going to begin hosting a story time for kids in a newly-renovated section of the book fair and needed a story-time mascot that would appeal to kids. We collaborated with the book fair to create Booker the Fox, an illustrated animal mascot to represent Adventure Tales story time.Read more of Character Illustrations for the Green Valley Book Fair
Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals to the true head of the household – the family dog. Subaru does an excellent job of knowing their audience and their brand, a thing I’ve learned a lot about since I got my new position as office dog.Read more of Dog Tested. Dog Approved.
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take my own advice. Having been back in the office f …Read more of What I Learned When I Disconnected
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
If you’re a branding nerd like me, Las Vegas is almost too much. Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark. And, believe me, there’s a lot of static. Just look at …Read more of My 2012 Top Vegas Brand!