Tag: Audience

Know Your Audience. And Speak to It.

Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and services to its target audience.  The problem was […]

The Key to Increasing Sales: Ask Questions

Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales trainer who was interviewed by […]