Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Confusing Brand with Brand Identity
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant...
Results powered by Integrated Marketing
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results...
So what’s this “Brand Challenge” thing?
With our 1st annual Brand Challenge, we’re challenging you - our hometown readers, clients and friends - to take a little time and nominate a small nonprofit that needs brand or marketing help. If...
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