Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
3 Tips for a Better Monday
What’s the first thing that comes to mind when you think of Mondays? For most people, it’s dread. It starts on Sunday evening. You start to feel anxious at the thought of returning to work, and by...
Perspective Is Everything
In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle...
What I Learned When I Disconnected
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me...
Newest Tech Isn’t Always the Best Tech For The Job
That title may be just common sense to most of us. Messages from many tech firms, however, would have us believe that the next release of their product is going to revolutionize the industry – be it...
Can You Disconnect?
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes...
5 Tips for Marketing Your Non-Profit
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I've witnessed first-hand the struggle organizations face when trying to market themselves. Because...
5 Ways to Make Sure Your Video Stands Out
At Gravity Group we have a lot of great video production equipment - but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should...
3 Marketing Lessons from the SuperBowl
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking...
Managing PPC: Google AdWords Explained
You've seen the paid ads that appear on search results pages (SERPs), and there's a good chance that you've even managed one of these paid search or Pay Per Click (PPC) campaigns. I've found that...
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