Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with their various audiences throughout the year.
Read more of Beyond Campaigns: The Evolution of the Marketing Roadmap
A quick update on brand and marketing industry updates over the past two months, from Google curbing “bad ads” to resources for businesses looking to get started on Pinterest, and trends in native advertising.
Read more of Brand and Marketing Industry Highlights from March & April
Check out some exciting industry updates from the past month!
Read more of Brand and Marketing Industry Highlights from January
The statistics don’t lie; Instagram is a pivotal social platform in today’s mobile and social world.
Read more of Picture This: Instagram and Your Brand
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
Read more of Power in Numbers: Strategies for Managing Your Social Brand as a Team
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
Read more of Integrating Traditional and Digital Media in Your Next Campaign
DuPont Community Credit Union was updating their checking products to offer even more benefits for members and needed an engaging way to announce the new features. Gravity Group collaborated with DCCU to design a Facebook contest that featured the new checking benefits by asking page followers to leave a comment indicating which new feature they were most excited about.
Read more of DCCU Facebook Contest to Promote CheckingIt wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express their dissatisfaction in an inc …
Read more of The Tweet Read Around the WorldYou know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your re …
Read more of Three Benefits of Digital MarketingWe’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …
Read more of A great handoff for Gravity!