At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each year to help with their marketing and brand […]
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I’ve witnessed first-hand the struggle organizations face when trying to market themselves. Because non-profits need to stretch their budgets to accomplish their mission, marketing is often […]
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He explained the difference between brand and brand identity and used stories and case studies […]
It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner, NewBridges Immigrant Resource Center (if you haven’t seen […]
Gravity Group selected NewBridges Immigrant Resource Center as the winner of its 2011 Brand Challenge earlier this year. Since then, we’ve had the pleasure of working with NewBridges to develop a fresh brand identity – including a logo and tagline […]