Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
ComSonics, Inc. needed to update their brand identity to reflect their historic and multi-faceted brand. ComSonics’ new logo and look embraces the present and the future, but also honors the past.Read more of ComSonics Logo and Brand Identity
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …Read more of Is Brand Personality Important?
When developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are many things to consider when choosing the font for your …Read more of Not All Fonts are Created Equal
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?
Gravity Group selected NewBridges Immigrant Resource Center as the winner of its 2011 Brand Challenge earlier this year. Since then, we’ve had the pleasure of working with NewBridges to develop a fresh brand identity – including a logo and tagline – as …Read more of 2011 Brand Challenge Results