Ever see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors – oh my!) and time it takes to shoot a high-quality TV spot. Sure, you could take short-cuts, […]
What is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers the content for free. Content marketing is “owned media” […]
