Tag: Digital Content

Why Video Marketing is Important for Your Brand

Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.

5 Steps for Creating a Marketing Plan

Teams today need to budget for, plan, and execute the perfect blend of brand and performance marketing, be data experts, produce content as though it were a media agency, and build and manage social communities.

Designing for the Medium

If you’re not designing for the medium, you’re missing a big opportunity. Here are some tips for getting the full value from your marketing.