Tag: Brand Experience

7 Essential Books for Business Leaders

Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.

The Tweet Read Around the World

It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express […]

What I Learned When I Disconnected

In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take […]