A conversation about brand storytelling and its role in growth, and where marketing fits in.
Tag: Brand Experience
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is […]
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express […]
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take […]