What is Brand Storytelling?
A conversation about brand storytelling and its role in growth, and where marketing fits in.
Tag: Brand Experience
7 Essential Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Is Brand Personality Important?
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is […]
The Tweet Read Around the World
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express […]
What I Learned When I Disconnected
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take […]
