A quick update on the brand and marketing industry over the past two months, from new Instagram and YouTube app features, to an enjoyable The North Face campaign and Google SEO research.
Read more of Brand and Marketing Industry Updates for June and July
A quick update on the brand and marketing industry over the past two months, from the effect of GDPR on digital marketing to Chrome’s increased security standards, plus a fun story about Superhero Moms!
Read more of Brand and Marketing Industry Updates for April and May
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
Read more of Power in Numbers: Strategies for Managing Your Social Brand as a Team
A conversation about brand storytelling and its role in growth, and where marketing fits in.
Read more of What is Brand Storytelling?
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Read more of 7 Essential Marketing Books for Business LeadersMany executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …
Read more of Is Brand Personality Important?It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express their dissatisfaction in an inc …
Read more of The Tweet Read Around the WorldIn my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take my own advice. Having been back in the office f …
Read more of What I Learned When I DisconnectedWe’ve all heard the expression, “The Devil is in the details”. Typically, we understand that to mean that, hidden in the details of any deal, contract, or service is that element that will burn you. Well, it turns out that that phrase is actually a va …
Read more of Customer service – it’s in the details