A quick update on the brand and marketing industry over the past two months, from the effect of GDPR on digital marketing to Chrome’s increased security standards, plus a fun story about Superhero Moms!
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
A conversation about brand storytelling and its role in growth, and where marketing fits in.
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is […]