Branding

When you boil it down to its absolute essence, branding answers these two questions:

  • What’s your story?
  • Why should folks care?

 

But it’s not so simple to arrive at those answers - that’s why we're here to help.

We dig deep to find out who you really are – what makes you different than anybody else, how your customers and prospects think and feel about you.

We uncover what makes your brand unique and shine a light on those discoveries by telling your company’s story in an honest, relevant way. Simply put, we bring your brand story to life.

Your story will serve as the basis for your marketing efforts. It's the spark that ignites the flame. It's the GPS that navigates your trip. It’s the – Ok, you get the point.

The result of all this work is a new and purposeful way to speak to your target audience, one that will make them take notice and do what you want them to do – buy your product, set up an appointment, book your services.

We are a team of experienced strategists and creatives who want to see your brand succeed, and we're prepared to do what it takes to get you there.

Brand Assessments

Would your brand stand out in a crowd? Or, more importantly, when your target audience is scrolling through emails, social media, and Google search results?

We take a holistic look at your website, social media, physical location, products, and more.

Each brand assessment is tailored to fit your needs. Deliverables from our assessment could include everything from identifying your differentiators and defining your brand position to recommendations for how your position should influence your marketing.

From here, you can take the wheel and decide how you want to implement our recommendations, or, we can partner to tackle implementation, brand identity ideas, and how to use our feedback in your brand and marketing strategy.

Brand Identity & Logo Design

Brand identity is the visual expression of your company:

  • Logo
  • Colors
  • Stationery
  • Collateral
  • Brand ID manuals
  • Product displays
  • Retail spaces
  • And any other media you may need

Brand identity should be used consistently and is the foundation for building brand awareness. It's what makes your product recognizable, and when combined with your positioning, can make you stand out from the competition.

Your brand is the real deal - help your audience understand that by giving your brand a trustworthy and memorable identity.

Circle of logos: DuPont Community Credit Union, Riddleberger Brothers, Inc., RMH Healthcare, United States Postal Inspection Service, and Eastern Mennonite University.

Brand & Marketing Strategy

Your brand is who you are, your story, your mission. It's why you do what you do.

Marketing is the tactics you use to tell your story and share your mission.

Brand and marketing aren't one-size-fits-all, that's why we create unique strategies that are tailored to your business, your goals, and your audience.

In order to implement short-term marketing tactics that make people aware of your brand, you need a long-term brand strategy that will drive each email, social post, advertisement, or campaign. Once we know who you are and where you want to be, we map out a strategy that will increase brand awareness while driving sales and growing your market share.

Let's talk!

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