Episode 40

Brand Story Podcast

The Art of Social Selling

with Steve Watt

Director of Market Insights at Seismic

Steve Watt, Director of Market Insights at Seismic, talks about finding your LinkedIn voice with our president, Steve Gilman.

Picture this. Your company has posted something on LinkedIn they wish to promote, so they request every employee to share it. Soon your feed is flooded with multiple copies of the same message, and things start to feel forced, unrealistic. Your audience also feels the same way, and in the end, the post underperforms. What went wrong? A lack of authenticity and personal voice.

LinkedIn is centered around people sharing their human selves and building connections. The corporate voice and blunt sales pitches are outdated, and yet it’s still a tactic people try and use. That’s where Steve Watt comes in. As a marketing and social selling expert, Steve sees the value of treating LinkedIn more as a conversation, and teaches others to see the impacts it can have by just being your authentic self.

Whether you’re a lurker, sharer, or poster, there are many different effective ways to use LinkedIn, and in this episode, Steve is sharing some of the dos and don’ts of the platform that will help you find your voice.

About the Guest

Steve Watt

Director of Market Insights at Seismic

Steve is an accomplished marketer, sales leader, and subject matter expert in social selling. Currently, he serves as the Director of Market Insights at Seismic, helping others build high-impact buyer-centric social selling programs and teaching them how to see LinkedIn as a place for connection and conversation over pitching sales.

Quickfire Q&A

What would you call this season of your life?

If I think about my excitement about what I'm doing, and doing new things, and learning new things every day, I'm very much in the spring of my life.

If you weren't in sales and you weren't doing social media, what would you do?

I would probably be a writer. Write a book and then go on the book tour. [It] would be a highly satisfactory thing for me to do. And frankly, if I was independently wealthy, I'd probably just be traveling the world.

If you could give your younger self any advice, what would it be?

Start showing up, speaking up, and being confident in my views and perspectives sooner. I spent early times in my career, as many people do, trying to fit inside the box and probably not pushing back in the right ways at the right times.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.

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