Episode 41

Brand Story Podcast

Playing the Long Game

with Dorie Clark

Bestselling Author, Keynote Speaker, Communication Coach

Dorie Clark, Bestselling Author, Keynote Speaker, Communication Coach, talks about personal branding and leadership with our president, Steve Gilman.

Stop focusing on the short term and start thinking about the long term. It’s the basis of Dorie Clark’s most recent book, The Long Game, and the theme of this episode of Brand Story.

You probably hear the phrase “I’m too busy” from someone at least once a day. It’s become a badge of honor to have something filling every minute of your day, and for a lot of people, it’s also become a long-term pattern when it should be a short-term solution.

As a top communication coach and business thinker, Dorie coaches others on how they can break down the busy, optimize their life, and be more successful in both their personal and professional lives. Her insights featured in this episode will encourage you to reevaluate your own busy life and prioritize what matters most as you build your personal brand.

About the Guest

Dorie Clark

Bestselling Author, Keynote Speaker, Communication Coach

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Duke University. She is also the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, she writes frequently for the Harvard Business Review, and has been honored as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.

Q&A

What's the best thing and the worst thing about how you make a living right now?

I have always been sort of an autonomy junkie. So in terms of what I do, there's a lot of variety, there's a lot of autonomy. I have a busy schedule and I work a lot, but the timing is of my choosing. I have the ability to prioritize the things that matter. So I appreciate that a lot. The worst part is probably I can almost never catch up fully with my inbox.

What's something about your work that you wish people knew more about?

A thing that I always like to geek out on is hearing different people's productivity strategies. On one hand, I know that this sort of current societal wave is like, why are we doing so much? And also I'm still the person that I'm like, how can I do more of this? So whenever there's like hacks or whatever, I'm always like, yes, tell me more. I love to trade stories.

If you could give your younger self any advice, what would it be?

Oh, all the way — build an email list. That's the most important thing for anybody.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.

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