Lindsey Laughlin and Steve Gilman, Vice President and President of Gravity Group, discuss disruptive strategy and innovation in this episode of Brand Story.
As companies continue to reevaluate their business structure and offerings, it’s important for marketers to adapt with them. So for Lindsey Laughlin, taking an online Harvard business course in Disruptive Strategy was not only an investment in herself, but for the clients she serves.
Tackling the different types of innovation, Lindsey provides thought-provoking examples and advice on how to better frame your product or service for your audience. Because innovation doesn’t have to mean creating the next technological breakthrough, sometimes it can be as simple as improving a milkshake.
About the Guest
Lindsey Laughlin
Vice President and Marketing Strategist at Gravity Group
While Lindsey originally planned to become a forensic scientist, the marketing world won her over. She’s been up for the challenge ever since she started with Gravity in 2011, exercising her knowledge in marketing strategy and execution to help clients grow their businesses. Her work and dedication to clients earned her the title of Vice President in 2021.