Lindsey Laughlin and Steve Gilman, Vice President and President of Gravity Group, discuss disruptive strategy and innovation in this episode of Brand Story.
As companies continue to reevaluate their business structure and offerings, it’s important for marketers to adapt with them. So for Lindsey Laughlin, taking an online Harvard business course in Disruptive Strategy was not only an investment in herself, but for the clients she serves.
Tackling the different types of innovation, Lindsey provides thought-provoking examples and advice on how to better frame your product or service for your audience. Because innovation doesn’t have to mean creating the next technological breakthrough, sometimes it can be as simple as improving a milkshake.