Turning Innovation into Strategy

featuring Lindsey Laughlin

Vice President and Marketing Strategist at Gravity Group

Lindsey Laughlin and Steve Gilman, Vice President and President of Gravity Group, discuss disruptive strategy and innovation in this episode of Brand Story.

As companies continue to reevaluate their business structure and offerings, it’s important for marketers to adapt with them. So for Lindsey Laughlin, taking an online Harvard business course in Disruptive Strategy was not only an investment in herself, but for the clients she serves.

Tackling the different types of innovation, Lindsey provides thought-provoking examples and advice on how to better frame your product or service for your audience. Because innovation doesn’t have to mean creating the next technological breakthrough, sometimes it can be as simple as improving a milkshake.

About the Guest

Lindsey Laughlin

Vice President and Marketing Strategist at Gravity Group

While Lindsey originally planned to become a forensic scientist, the marketing world won her over. She’s been up for the challenge ever since she started with Gravity in 2011, exercising her knowledge in marketing strategy and execution to help clients grow their businesses. Her work and dedication to clients earned her the title of Vice President in 2021.

Quickfire Q&A

What's the most important thing you've learned so far in your career?

We talk a lot with marketing about knowing your audience and, you know, marketing to them, building around them. But I think a big part of being able to do that is also knowing yourself and knowing when to insert yourself into situations and when to pull yourself out of situations.

Have you been given any advice that's really stuck with you?

Not being afraid to speak up. I think sometimes it can be easy to be one person at a table of many and think, ‘oh, this has been addressed’ or ‘no one cares what I have to say’. But not being afraid to speak up, but being confident in what you know, and being willing to share that and then help others along the way too so that they can help find their voice and speak.

If you could give your younger self some advice on what you know today, what would it be?

Think about what’s really important and then once you think you know what’s important, think a little harder. I think there’s a lot of times that we get stressed or worked up or we’re focused on something that we think is going to make or break us if we don’t get it right. But when you think of the long game, the things that are important to us in the short term probably aren’t that meaningful in the long term.

Turning Innovation into Strategy

About the Guest

Quickfire Q&A

Related Links

Steve Gilman