Tag: Web and Digital

Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]

The Tweet Read Around the World

It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express […]

5 Website Shortcuts to Avoid

What’s the first thing you do when you’re looking for information? If you’re like most people, you go online and search for answers. So if we value the web so much, why do we take so many shortcuts when it […]

Perspective Is Everything

In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle and field of view can make or break […]