Finish Strong, Start Stronger: Your End-of-Year Marketing Game Plan
The time for next year’s marketing strategy is now. Plan smarter, budget better, and start next year strong—while your competitors play catch-up.
Tag: Marketing
Building Brand Loyalty
How do you stand out in a crowded market where products all look the same? By building a brand that’s authentic, consistent, and audience-first.
In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry’s Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.
Authentic Storytelling
Toby Myles, Strategic Copywriter, knows the power of a good story, and she’s built her business on helping others tell theirs. In episode 94 of Brand Story, she talks about why storytelling is the most human (and effective) marketing tool we have and how to spot stories hiding in plain sight. From her Spoonful of Comfort email marketing story to her Core 8 Story Hub framework, Toby offers insight on building genuine connections, creating empathetic campaigns, and making space for the moments that matter most.
How a Brand and Marketing Assessment Can Help Your Business
Discover how a brand and marketing assessment gives you clarity, direction, and real answers to what’s working, and what’s not, for your business.
Experience is Brand
In episode 93 of Brand Story, we sit down with John McNeil, Founder & CEO of John McNeil Studio, for a candid conversation about what it really means to build a brand. From his early days in traditional agencies to pioneering the studio model, John shares how his team helps brands move beyond deliverables and a system where everything from strategy to media to brand experience works together.