Data is everywhere. But making sense of it? That’s where the real work begins. In episode 99 of Brand Story, Laura Grover, Senior Vice President and Head of Client Solutions at EDO, Inc., shares why traditional metrics like reach and clicks don’t always tell the full story. She also discusses how AI is reshaping search and measurement, what marketers can learn from sports audiences, and why curiosity is still the most valuable skill in a data-driven world.
The time for next year’s marketing strategy is now. Plan smarter, budget better, and start next year strong—while your competitors play catch-up.
How do you stand out in a crowded market where products all look the same? By building a brand that’s authentic, consistent, and audience-first.
In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry’s Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.
Toby Myles, Strategic Copywriter, knows the power of a good story, and she’s built her business on helping others tell theirs. In episode 94 of Brand Story, she talks about why storytelling is the most human (and effective) marketing tool we have and how to spot stories hiding in plain sight. From her Spoonful of Comfort email marketing story to her Core 8 Story Hub framework, Toby offers insight on building genuine connections, creating empathetic campaigns, and making space for the moments that matter most.
Discover how a brand and marketing assessment gives you clarity, direction, and real answers to what’s working, and what’s not, for your business.